Europe Guy is a Superhero who personifies Europe as an anonymous character. His goal is to remind citizens about the benefits of belonging to Europe. How? Through creative and funny content with a message
The European Union is one of the most ambitious projects ever achieved by mankind: bringing together more than 500 million citizens as one voice. If you think about it, because of all its empowerments, Europe is a Super Country (most powerful economy in the world). Europe Guy is a Superhero who personifies Europe as an anonymous character. The approach is to use comic and problematic situations to create a link between the viewer and the content through a message. These would be real situations which happen on a daily basis to a regular european citizen. Types of content: 10 Second Videos/Pictures/Memes This is an awareness campaign with the intention of reminding european citizens about the advantages of belonging to the EU. All these assets that we now take for granted took massive amounts of passion, sacrifice and time to accomplish. Europe Guy´s ambition is to refresh european´s memories about the power and meaning of the European Union.
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